Effective Social Media Marketing with Videos (Amateurs Welcome)
- Social media marketing with videos is an effective way to market your chiropractic services and bring in more patients.
- Video marketing for chiropractic practices can include treatment demonstrations, user-generated content, and education videos.
- Posting on the right platform and including a persuasive call-to-action can ensure successful social media video marketing.
- Patient communication tools that allow email campaigns and text blasts can keep patients engaged and support your video marketing efforts.
Effective social media marketing with videos is an innovative way to get the word out about your chiropractic practice. More people than ever are consuming both long- and short-form video content, with 72% of Americans actively using social media as of 2021.
Social media marketing with videos is a powerful way to increase your online presence, build meaningful connections with potential patients, and explain complex treatments in an easily digestible format.
Understanding how to create video content as well as knowing which platforms to use can help you develop an effective video content strategy to grow your practice.
Why Use Social Media Marketing With Videos?
If you’re looking to expand your online reach, a video content strategy can transform your social media marketing efforts.
Video content offers a more effective means of reaching your target audience than other types of visual advertising like print ads or static social media posts. 92% of video marketers report that video yields a positive ROI, and 96% agree that videos have helped increase user understanding of their product or service. This means that video content drives engagement and delivers real business results.
For chiropractors, a well-produced video allows you to demonstrate your expertise, giving viewers and patients a reason to trust you. It enables you to connect on a more personal level with potential and existing patients, making them more likely to choose your services.
The video below helps explain why video marketing is so vital to chiropractors and the success of your practice.
What Types of Videos to Create and Post
If you’re ready to incorporate social media branding and video marketing into your advertising campaigns, you may be wondering what types of videos will resonate most with your audience. There are numerous options that can inform your viewers and give your online presence a boost.
Demonstration videos of chiropractic adjustments or therapies can effectively promote your practice. They can explain techniques like spinal manipulations, deep-tissue massages, or acupuncture, showing potential patients what they’ll experience. By visually breaking down these treatments, you can alleviate fears or misconceptions, increasing the likelihood that viewers will schedule an appointment.
Educational videos are a cornerstone of healthcare practice marketing. They are an excellent platform for providing in-depth information about common ailments and chiropractic treatments, to debunk myths, and offer valuable tips for spine health.
When you share this expertise, you build trust with your audience and position yourself as an authority in your field. These informative videos can captivate your viewers, encourage social media sharing, and drive new clients to your practice.
Behind the Scenes
Giving a tour of your clinic or sharing snippets from a day in the life of a chiropractor makes you relatable and approachable. You can also go live on social media platforms to interact in real time with your followers, answering questions and providing insight into how your practice operates.
Inviting satisfied clients to share their personal stories and testimonials in video form can yield significant returns for your brand. Around 85% of consumers find user-generated content (UGC) more influential than what brands produce themselves, while 60% consider UGC the most authentic form of content.
When clients who have had positive experiences with your services create and share videos, they can help you reach potential customers. This type of authentic content can often be a decisive factor in choosing your services.
Amateur-Friendly Tips for Video Marketing Techniques
If you’ve never made social media videos before, it can be challenging to know where to start and how you can optimize your posts to maximize their impact. But it’s easier than you think!
Some simple practice promotion tips to enhance your video content strategy include:
Use Patient Reviews for Video Ideas
If you need ideas for your next video, turn to your patient reviews, feedback, and referrals. These sources pinpoint what your clientele values most, giving you a targeted roadmap for creating videos that directly address their needs and concerns.
Add a Call to Action (CTA)
Incorporating a clear call to action (CTA) in your videos is crucial for increasing social media engagement and converting viewers into patients. Ensure the CTA is specific and aligned with the video’s content. For instance, after demonstrating a spinal adjustment, use a CTA like “Ready for relief? Book your adjustment today!”
Place CTAs in the middle and at the end of the video for maximum impact in case viewers do not finish the video. Always include clickable links and consider using tracking tools like UTM parameters to help you understand which CTAs are most effective.
Post on the Right Platform
Choosing the right platform for your video marketing is crucial. Each platform appeals to a different demographic and offers features catering to different video formats. Some of the best-performing platforms include:
- Facebook. Facebook is often a go-to for its wide demographic reach. It’s excellent for sharing testimonial videos, treatment demonstrations, or educational content. The platform’s ad options also allow for precise targeting, enabling you to reach potential patients based on location, age, or specific interests.
- YouTube. YouTube is known for its long-form educational videos, allowing you to explore complex topics such as spinal health in detail. These videos also have the added benefit of boosting your SEO, making your practice more discoverable online.
- However, YouTube has also ventured into short-form content with YouTube Shorts, a feature that allows you to publish videos up to 60 seconds long. Shorts can be a quick and engaging way to share tips, showcase brief treatment demonstrations, or offer snapshots of patient testimonials, attracting viewers who prefer shorter, more digestible content.
- Instagram. Instagram, with its visually oriented layout, is ideal for short video clips, behind-the-scenes footage, and even live Q&A sessions. The younger demographic using Instagram is often more open to alternative treatments, making it a prime audience for chiropractic services.
Using analytics is essential to gauge the success of your video marketing efforts. Key metrics to monitor include view count, engagement rate, and conversion rate. View count shows how many people are watching your content, while engagement rate indicates interactions like likes, shares, and comments. Conversion rate tells you how many viewers took the desired action, such as booking an appointment.
Tracking these metrics helps you fine-tune your strategy for better results.
Consistency is key when it comes to video marketing. Regularly posting videos keeps your audience engaged and helps you build a loyal following. To maintain consistency, plan a basic content calendar outlining what topics you’ll cover and when you’ll post.
Aim to post at the same time and day, weekly or monthly. This ensures you’re consistent and helps you diversify the kinds of content you offer, increasing your chances of resonating with different audience segments.
How to Create Quality Videos: Beginner-Friendly Strategies
You don’t need to be a tech expert to create compelling content. You can produce videos that appeal to your audience with just a few key strategies.
Here are a few tips to help you get started.
Equipment and Setup
A smartphone with at least 1080p video resolution is suitable for video marketing. The trick to creating professional-looking video content is stability and lighting. Consider getting a small tripod to avoid shaky footage; a flexible model that can attach to various items around your practice is ideal for getting different angles.
For lighting, natural daylight is best, so try to shoot near a sunny window. If that’s not an option, an inexpensive ring light can make your videos look crisp and clear.
Planning and Scripting
Before you start recording, outline the central message and elements you want to cover in the video. Drafting a script or a set of bullet points can guide you through the content, making sure you don’t leave out any crucial points. This level of preparation streamlines the recording process and simplifies editing.
After recording, you’ll need to trim and tweak the video to help it flow smoothly and deliver the message as you intended. Free video creation tools and software platforms like iMovie for Mac users and DaVinci Resolve for Windows and Mac can help you cut mistakes, splice scenes, or add background music. The key to effective video editing is minimalism —overuse of transitions or effects can distract from the video’s core message.
Incorporating accessibility features can widen your video’s reach. For example, closed captions benefit individuals with hearing impairments and also enhance content retention among general viewers. This feature is ideal for informational videos or instructional content.
Use ChiroTouch’s CT Engage for Video Promotion
ChiroTouch’s ancillary platform, CT Engage, is a powerful patient communication tool that can elevate your video marketing efforts. CT Engage is designed to optimize patient engagement and provides an integrated solution for promoting video content across various platforms.
CT Engage allows you to engage and retain patients by incorporating videos directly into your email campaigns, newsletters, and SMS text blasts. Whether it’s a treatment demonstration video or a patient testimonial, you can easily link to social media pages or embed video into your emails or texts for a richer, more engaging user experience.
The platform can also help you collect patient reviews by streamlining the feedback process. It allows you to send out automated requests to patients after their appointments.
These reviews can offer insights into what patients value most about your services and serve as the basis for compelling video topics that target your audience.
Market Your Practice With ChiroTouch
Improve your marketing efforts with an anywhere-anytime accessible, fully integrated practice management software. ChiroTouch was developed for chiropractors by those in the industry. Our team constantly innovates the system’s features to help you better manage and market your practice.
For more great tips on effective chiropractic marketing techniques, download our free 2023 Marketing Playbook for Chiropractors. Get practical advice on how to optimize your online presence, implement effective SEO strategies, and boost patient engagement.