Chiropractic Marketing Strategy: Get New Patients
April 18, 2022 by ChiroTouch Article EHR, Patient Care, Business Management


  • Using the right chiropractic marketing strategies is essential to growing your chiropractic practice.
  • Focusing on chiropractic marketing strategies like local SEO and word-of-mouth referrals helps you attract new patients.
  • By bringing in new patients with targeted chiropractic marketing strategies, you can grow your practice and boost your bottom line.

Chiropractic marketing strategies are the best way to grow your chiropractic practice and allow you to start targeting potential patients on your first day of business. Top chiropractic marketing strategies include word-of-mouth referrals, local SEO, and email campaigns.  Also, getting referrals from doctors is an effective chiropractic marketing technique you can use to bring new patients into your chiropractic practice.

By implementing targeted strategies to get more patients with the help of a fully integrated chiropractic EHR tool, you can boost your business and improve your practice’s cash flow.

Start With Word-of-Mouth Marketing

One of the best ways to attract new patients is through word-of-mouth referrals. Referrals remain the top way people decide on healthcare providers. Fifty percent of people choose a healthcare provider based on family and friend referrals, and 70% trust online reviews when selecting a provider.

To grow your practice, focus on online reputation management and creating an excellent patient experience to boost word-of-mouth referrals.

Online Reputation Management

To build your online reputation for use as a marketing tool, provide patients with an online space to rate and review your practice. Maintaining a Google Business Profile is an excellent option that lets your patients give your practice an online rating.

Additionally, encourage patients to take a satisfaction survey or leave a testimonial after receiving care. These elements can be used to draw in new patients who are looking for chiropractors in the area.

Excellent Patient Experience

Patients may refer your chiropractic practice to others if you provide them with an excellent experience. This includes top-level chiropractic care, but it also reflects their interactions with your staff, the atmosphere you create in the waiting room, and the special offers you provide to loyal patients.

Create an atmosphere your patients will want to discuss with other people. You can do this by:

  • Upgrading your intake process to something simple and tech-savvy
  • Hiring friendly, personable staff
  • Offering coffee, tea, or water in the waiting room
  • Providing validated parking

Also, consider offering referrals and discounts wherever you can, especially if you are new. Family discounts, friend referral discounts, first-time-visit discounts, and free consultations are all effective methods for potential patients to experience your practice.

Use Mobile Chiropractic Marketing Strategies

Did you know that Google results are heavily influenced by both the search query and how well a website performs on mobile? Mobile users generated 54.4% of global website traffic in 2021.

This means mobile chiropractic marketing strategies, like optimizing your website for mobile use and using mobile phones to communicate with patients, are critical to your success.

Optimize for Mobile Use

To optimize your website for mobile use, focus on a few important elements. Ensure your webpage formats appropriately for mobile use. Work with your website designer or web hosting application to design a site that looks good on mobile devices and works as intended. Make sure your website loads quickly and is easy to navigate for mobile users.

Also, create easy-to-read content that mobile users can scroll through to find the links they need to contact your practice or schedule an appointment.

Mobile Patient Communication

You can use mobile marketing strategies like texts, alerts, reminders, and feedback surveys to grow your business. Ninety-seven percent of Americans own a cell phone, and of those, 85% own a smartphone.

Incorporating mobile communication strategies helps you connect to patients and reach them in a way that feels comfortable and convenient to them.

Use a software solution like CT Engage, a patient communication tool from ChiroTouch, to easily send messages and emails to patients through their mobile phones.

Create an Organic Social Media Presence

To attract new patients to your chiropractic practice, it is crucial you grow an organic social media following online. Social media is a viable and necessary method of connecting with new and current patients by providing educational content and developing a reciprocal relationship between you and your patients.

Choose the Right Social Media Platform

Developing an organic presence on social media is simple, but you’ll want to take a targeted approach to use it as an effective marketing strategy. First, decide which social media platform to use. Choose one platform to focus on where your target audience gathers.

For example, if you want to reach an older audience, Facebook is a better choice than TikTok.

Post Engaging Content

After choosing a social media platform, start posting consistent, purposeful content. Consider an initial post that announces your practice’s hours and offers new patients a discount if they use a code from the social media post. Post educational content or create short daily engagement posts that target patients with specific issues that you can help them with.

As you gain a following and begin getting great patient feedback on your site, you should see an uptick in patients visiting your practice. Keep a consistent posting schedule and respond to patients who engage with your practice online to maintain and grow an organic following and boost business.

local seo

Implement Local SEO Strategies

When it comes to marketing ideas for chiropractors, SEO, or search engine optimization, for your website is essential. Local SEO marketing for chiropractors is effective, as most users incorporate the name of a town or area into their search inquiries.

Local SEO strategies include setting up a Google Business Profile and incorporating local SEO keywords into your content.

Google Business Profile

Submitting your business information to a local database such as Google Business Profile can be very beneficial. When you start a Google Business Profile, patients will see a map with the location of your office when searching for chiropractors in your vicinity.

They can also view your hours of operation, areas of practice, and reviews. If you offer online scheduling, they can also book appointments. It is essential to keep your practice’s information updated in your Google business profile to ensure new customers can easily contact your practice.

Local SEO Keywords

Incorporate local SEO keywords and phrases into your content to boost your ranking in local search engine results. Your homepage content should contain search phrases such as “chiropractor near me” or “chiropractor in [city name]” and keywords like “chiropractor” and “chiropractic services.”

These SEO keywords ensure your practice appears when people search for this type of service, making it more likely they will visit your website and book an appointment.

Advertise Online with Google Ads

If you want to increase the number of people finding your business online, Google Ads is a powerful chiropractic marketing tool. Google Ads allows you to bid on specific keywords. They appear in clickable ads at the top of the search results when someone in the area searches for those words on the Google search engine.

It’s a pay-per-click system, so you only pay when someone clicks on your ad.

Use Proximity Targeting

With Google Ads, you can enable radius or proximity targeting. This allows you to create and show ads to potential patients within a 5-mile radius of your practice. Depending on your location, this could expand your patient base by tens or even hundreds of thousands of people.

Target Patients With Specific Issues

Google Ads also lets you target patients seeking treatment for specific issues as opposed to generic searches for chiropractic or chiropractor. Whether someone local to your area is looking for information on back pain, sciatica, scoliosis, or whiplash, you’ll be easy to find via Google Ads.

Begin Blogging

Establishing a blog on your website and updating it regularly can help attract new patients for chiropractic services. A Google search can lead those in your area looking for answers about chiropractic issues to your site. They can find the information they’re searching for on your blog.

Offer Value-added Items

To increase interest and website engagement, offer a value-added item, such as a free downloadable eBook on chiropractic care for back pain. In return for the download, you obtain the viewer’s name and email address.

Along with those of your current patients, their information becomes the basis for another valuable marketing strategy: the email list.

using a phone

Keep Patients Engaged via an Email List

Using an email campaign is a simple and inexpensive way to engage and retain patients. Send your patients and potential patients tips on spine health, your practice’s upcoming offers, and special events.

Include videos of exercises and other ways to lessen back pain.

Send Frequent Updates

Sending monthly updates to your email list is a great way to keep in touch with your patient base and encourage them to make appointments for adjustments. Include new patient promotions, such as “Bring a friend for an initial appointment, receive a discount on an adjustment.”

Use Customized Templates

A patient communication tool like CT Engage features customizable email templates so you can quickly and easily send personalized birthday messages, share promotions, or provide practice updates.

CT Engage lets you target one or all your patients, schedule your campaigns, and preview your emails before sending.

Understand the Value of Press Releases

Send out regular press releases to local newspapers and post them on social media pages in the areas you serve. While it’s essential to send out notifications prior to an event you’re holding, it’s also a good idea to send them out whenever anything noteworthy occurs in your practice.

For example, if you’ve received any sort of award or recognition or have added a new provider to your practice, make the community aware. Other opportunities for promotion can include announcing a milestone, like booking your 1,000th client.

Use Automated Chiropractic Marketing Tools

To support your top chiropractic marketing strategies, use a software solution like CT Engage. CT Engage is a set of patient communication tools available as an ancillary service to use with ChiroTouch. CT Engage uses cloud technology to boost patient engagement and grow your practice.

CT Engage helps you manage your online reputation through patient feedback surveys and access your profile on rating sites like Google. With CT Engage, you can develop targeted email and messaging campaigns to retain and re-engage patients.

CT Engage also allows you to send text alerts and appointment reminders to cut down on missed appointments and lost revenue.

As part of the ChiroTouch chiropractic EHR software, CT Engage is easy to use and easy to set up. It also uses HIPAA-compliant SMS messaging so you can text new patients securely.

Implement Targeted Chiropractic Marketing Strategies to Grow Your Practice

If you want to grow your chiropractic practice, use effective chiropractic marketing strategies to reach new patients. With the help of a fully integrated, cloud-based chiropractic EHR system like ChiroTouch, you have all the tools you need to engage with your patients and further your reach.

Schedule a ChiroTouch demo today to see how our chiropractic EHR software can help you grow your practice and engage new patients.

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