Chiropractic Email Marketing: How to Do It Right

Highlights

• A chiropractic email marketing plan should focus on current patients, former patients who haven’t visited in a while, and prospective patients.
• Automated email marketing tools allow you to send emails to multiple people at once and generate reports about how well your campaign is working.
• Choosing your audience wisely is a major factor in whether your email marketing campaign will be successful.
• Personalize your emails to patients to make them feel valued.
• The ChiroTouch CT Engage software allows you to email and text multiple people simultaneously about new visitor discounts, upcoming events, and more.

You became a chiropractor because you wanted to help ease the pain and suffering of your patients and help them support and maintain a healthy lifestyle. Many people could benefit from your knowledge, training, and experience, but how do you find them?

Chiropractic email marketing is the modern and effective way to connect with those who will benefit most from your chiropractic services. Learn how to automate your marketing campaign so you have more time to focus on treating your patients.

The Most Efficient Way to Market Chiropractic Practices

As a busy professional, you want to find the most practical and efficient ways to market your services to the public. The best way to do this is with chiropractic email marketing. Nowadays, nearly everyone uses the Internet and email as a major form of communication.

‍Research has shown that 99% of the population checks their email every single day, and client-oriented businesses that use email marketing campaigns get an average return on their investment of $38 for every $1 they spend.

As part of your general chiropractic email marketing plan, you should be focusing on communicating with:

• Current patients
• Former patients who haven’t visited in a while
• Prospective patients

For current and former patients, you can send emails that inform them of the signs or symptoms that indicate that they’ll benefit from a chiropractic adjustment or treatment. For prospective new patients, you can send educational emails that teach them about how chiropractic care can enhance their general health or tell them about special events or promotions.

Benefits of Automated Email

Keeping track of the success or failure of the emails you send and doing repetitive marketing tasks are not things that you want to spend a lot of your time on as a dedicated chiropractor. That's why it's important to understand the many benefits of automated email.Automated email is a marketing tool that empowers you to reach thousands of people at once.

With automated email marketing, you can:

• Market your services 24 hours a day, seven days a week
• Get reports and statistics about how well your email campaign is working
• Use helpful automation tools to reach the right audience at the best time
• Discover the areas where your marketing needs improvement
• Save time for you and your office staff

Email marketing is much more than sending countless emails to a  list of potential patients. Modern automated chiropractic email marketing tools offer chiropractors many ways to create a large and loyal patient base.

Who Is Your Audience?

One of the most important factors that determine whether or not your email marketing campaigns are successful is choosing your audience. You must understand the demographics and other characteristics of those you want to reach.

Do this by asking yourself several relevant questions:

• Where does my audience live?
• What are the unique healthcare needs of my audience?
• What age group am I trying to reach, or will I include all age groups?
• Is my service affordable to my audience?
• How does my audience choose healthcare services?

One of the best ways to get chiropractic marketing ideas and to find the right audience is to visit the residential social media pages of your city and surrounding towns. This will help you learn a lot about the people in the local community you serve, like how they communicate, what kind of work they do, what types of doctors they visit, and what their health concerns are.

Inviting New Patients and Motivating Current Ones

As you know, people of all ages suffer from pain that isn’t controlled or managed well. They may have tried to find solutions but haven’t been successful. Once you've figured out who your audience is, you can send out a monthly email newsletter that informs potential new patients of the benefits offered by chiropractic care. Include testimonials from current patients that show specific instances of successful treatment.

You can keep current patients interested by including them in the monthly email newsletters you send so they'll be updated on the latest treatments you offer and the benefits of staying compliant with treatment. You can also use these emails to encourage them to refer friends and family to your practice by offering first-visit specials.

Email messages and newsletters that reflect the goals and values of your practice will help generate patient loyalty and build a solid reputation for your business.

Personalize Your Emails

Personalizing the emails you send to patients by addressing them by their first names is a way to show them that they are important to you. Even sending an appointment reminder with their first name gives them the impression that they are part of your practice family.

With modern computerized email templates, you can use software to merge fields and insert the names of those to whom you send the emails automatically. Another way to personalize email messages is to segment your mailing list by condition, and send each group messages tailored to their specific needs.

Modern chiropractic email marketing software offers tools that are not difficult to use and that save you time without making your marketing impersonal, boring, or ineffective.

Automate Chiropractic Email Marketing With CT Engage

If you're looking for state-of-the-art chiropractic EHR and practice management software, ChiroTouch is a chiropractic email marketing tool that will meet all of your email marketing needs.

With CT Engage, a ChiroTouch ancillary service, you can market your practice successfully and save time and money. CT Engage is a set of patient communication tools that can be tailored to fit your unique chiropractic practice. You can use it to automate email and text, send and receive appointment confirmations, invite patient testimonials and feedback, and send email newsletters.

Best of all, you'll reduce the number of cancellations and no-show appointments by using CT Engage to stay in touch with patients. CT Engage offers HIPAA-compliant messaging that is secure and safe to use and that will help you build the kind of business reputation you've worked so hard to create.

Learn how ChiroTouch and CT Engage can power up your email marketing strategy.