10 Creative Social Media Post Ideas for Chiropractors - Chirotouch


  • Social media post ideas can engage your followers and showcase the expertise and personality of your chiropractic practice.
  • Facebook, Twitter, Instagram, and YouTube offer ways to showcase your unique social media ideas to attract and retain patients. 
  • Use social media to share creative, attention-grabbing posts such as funny memes and engaging contests.

Brainstorming social media post ideas that align with your services and personality can boost your chiropractic practice’s online presence. A consistent social media presence is vital to your chiropractic digital marketing strategy to build your practice’s following and attract new patients. Grow your chiropractic practice and connect with your community by utilizing social media ideas that help you stand out.

Social Media Platforms for Marketing Your Practice

With the availability of social networking sites like Facebook, Instagram, YouTube, and Twitter, you can easily promote your chiropractic practice. These platforms provide various opportunities for you to generate creative social media post ideas to engage your patients and build trust.


Facebook is the most popular social media platform, with over 2 billion active users, including 239 million Americans. Various types of content work well on Facebook, particularly fun videos and memes.

Adding humor to your social media posts with memes can be a great way to engage your audience. Quizzes and polls on Facebook can also be a fun way to engage users and get them interacting with your practice.


Instagram is another popular social media platform to connect with potential patients and build your brand. According to Sprout Social, 69.7% of Instagram users post or share pictures and Reels, which are short, engaging videos.

Reels have the highest reach rate — 20.59% — to users compared to other types of content, such as carousels, images, and long-form videos. Relevant hashtags can target potential patients interested in chiropractic care and increase your visibility on the platform.


6 out of 10 people prefer online video platforms to live TV, which allows YouTube to create a vast array of possibilities for inspiring and attracting patients to your practice. Through long-form educational videos, patients can learn more about chiropractic techniques, injury prevention, and stress management.

Young audiences also enjoy vlogs of people doing ordinary things for long periods set to calming music without speaking. To showcase your passion for chiropractic care, you might show your audience behind-the-scenes vlogs of your practice, focusing on the details of your work.


The Twitter platform is an excellent way to inform patients about your practice’s incentives, general services, and health tips. Images and text-only tweets are more likely to engage patients than videos, so choose high-quality images relevant to your content.

Compared to quotes, questions on Twitter generate 1,050% more responses, making them a great way to start a conversation with your followers.

Creative Social Media Post Ideas to Attract New Patients

Chiropractic social media marketing can help you attract new patients and engage them, keeping your practice on top of mind when they need to schedule a chiropractic session.

However, to set your brand apart, you must post unique, engaging content that offers value to your followers. According to HubSpot, 45% of viewers unfollow brands that have too many self-promotion posts, 19% unfollow because of hashtag misuse, and 21% unfollow brands for repetitive or boring content.

Boring chiropractic posts that don’t provide value or a unique perspective, such as “no pain, no gain” can lose followers. Using complex medical jargon in your posts, such as “Stop in to have your subluxed C1 vertebrae readjusted today” can alienate potential patients. Self-promoting posts like “We’re the best chiropractors in town and we guarantee to fix any problem you have with your back” can also drive away patients.

Instead, you can use an attention-grabbing approach to digital marketing with these ten creative social media post ideas. These ideas will help boost patient retention, leading to a thriving practice with a loyal patient base.

1. Funny Memes

38% of people follow a brand for funny or entertaining content. Post a humorous meme about chiropractic care or spinal health to lightheartedly engage your audience. For example, post a meme about chiropractic care featuring a picture of a cat stretching with the caption, “Even cats know the importance of spinal health. Get adjusted today!”

2. Famous Quotes

Inspire your followers to take care of their bodies with a famous quote and relate it to health and wellness. A famous quote can be: “In the end, it’s not the years in your life that count, it’s the life in your years. Take care of your body — it’s the only place you have to live.” The modified version of this Abraham Lincoln quote can motivate people to seek chiropractic care to live their best lives.

3. Quiz or Poll

Engage your followers on social media by creating a quiz or poll about chiropractic care. For example, you could create a quiz about the most common types of injuries that you see in your practice or a poll about the most popular chiropractic adjustments.

4. Social Media Contests

Create a social media contest that allows followers to win free chiropractic sessions and other wellness-related prizes. For example, during National Chiropractic Care Month in October, ask your followers to post videos of themselves doing something healthy, such as walking, eating a healthy meal, or doing yoga, and tag your practice. The winner will receive a free chiropractic session.

You can also incentivize them to share the post with their friends and followers to increase their chances of winning. This can help you reach a wider audience and generate more social media referrals.

5. Pun-Filled Posts

Create a funny or punny post about spinal health, such as “Don’t be a pain in the neck — take care of your spine!” This play on words can remind your patients to stay active and care for their musculoskeletal health.

woman taking a picture of her dog with the phone

6. Share Pet Photos

Post a series of photos of staff members and their pets. Encourage followers to share photos of their own pets and ask them to tag your practice in their pets’ pictures so you can feature them on your social media accounts.

For instance, ask your followers to submit photos of their pets doing something funny or silly. The winner will receive a prize, such as a free chiropractic session or a gift certificate to a local pet store.

7. Social Media Scavenger Hunt

Organize a social media scavenger hunt that requires followers to find clues in your posts to win. Consider engaging your followers in a word search scavenger hunt to find specific words hidden in your posts and give clues about where they can find them.

For example, the first clue is in your Facebook post about your new patient special, and the second is in your Instagram post about an upcoming community event. If someone finds all the words, give them a free yoga mat or other fitness equipment to help them stay active and healthy.

8. Series of Fun Facts

Put together a humorous series of fun spine or chiropractic care facts. A great example of a fun chiropractic-related fact could be a social media caption that reads, “Did you know that your spine is made up of 24 bones? That’s right, 24! And they’re all connected by ligaments and muscles. So, the next time you feel stiff, remember you’re a human Slinky.”

9. Song Lyrics

Use a popular song’s lyrics as a patient success story headline. You could use the headline “She’s Walking on Sunshine!” for a patient who suffered chronic migraines and found relief and improved quality of life through chiropractic adjustments.

10. Behind the Scenes Images

A “Meet our Staff” series is a great way to introduce your patients to the people who make up your chiropractic practice. Providing your patients with photos and videos of your employees talking about why they joined your practice will humanize your practice. Sharing provider and staff’s personal interests can give followers a sense of who they will receive care from.

Taking a group photo

Boost Patient Engagement With CT Engage

You can enhance your chiropractor marketing efforts with ChiroTouch’s CT Engage, an innovative patient communication service with online reputation management features. Using CT Engage, you can automatically ask patients to leave reviews for social media sites, helping to improve your online reputation.

CT Engage monitors patient satisfaction metrics, enabling you to resolve potential issues before they affect your practice’s image. The platform also lets you communicate with your patients through two-way texting and robust email marketing tools, allowing you to provide a more engaging chiropractic advertising experience.

Attract and Retain Patients With ChiroTouch

Effective social media post ideas play a crucial role in chiropractic practice management. Sharing informative and engaging content can help you connect with your current patients and attract new ones. CT Engage’s social media marketing features help you establish a solid online presence and market your practice as a reliable healthcare provider.

You can count on ChiroTouch as your social media marketing tool to grow your chiropractic practice. Schedule a demo today to learn how ChiroTouch can help you boost your social media presence.

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