8 Marketing Strategies For Chiropractors To Get More Patients

Highlights

• Using the right chiropractic marketing strategies is essential to growing your chiropractic practice.
• Focusing on chiropractic marketing strategies like local SEO and word-of-mouth referrals helps you attract new patients.
• By bringing in new patients with targeted chiropractic marketing strategies, you can grow your practice and boost your bottom line.

While a fully integrated chiropractic EHR tool is an excellent way to address your current patients' issues, a sound chiropractic marketing strategy will help grow your patient pool and, in turn, your practice.

But what exactly does that look like? In this article, we’ll cover 8 marketing strategies for chiropractors that we think are some of the most important and we’ve included examples of how to implement them in your practice.

1. Start With Word-of-Mouth Marketing

through current patients or referrals from doctors.

Fifty percent of people choose a healthcare provider based on family and friend referrals, while 70% trust online reviews when selecting a provider.

Focus on Online Reputation Management

When building a chiropractic marketing strategy around word-of-mouth marketing, make sure to provide patients with an online space to rate and review your practice. Maintaining a free Google Business Profile is an excellent option that lets your patients give your practice an online rating. (More on GBP profiles below!)

You can also encourage patients to take a satisfaction survey or leave a testimonial after receiving care. These strategies will draw in new patients looking for chiropractors in your area.

Excellent Patient Experience

But to get these reviews, you’ll have to deliver an excellent customer experience.

This includes top-level chiropractic care, positive interactions with your staff, the atmosphere you create in the waiting room, and the special offers you provide to loyal patients.

Here are just some ways you can make your patients happy:

• Upgrading your intake process to something simple and tech-savvy
• Hiring friendly, personable staff
• Offering coffee, tea, or water in the waiting room
• Providing validated parking

If you can, consider offering referrals and discounts wherever possible. This can include family discounts, friend referral discounts, first-time-visit discounts, and free consultations.

2. Adopt a Mobile Chiropractic Marketing Strategy

Did you know that Google results are heavily influenced by search queries and how well a website performs on mobile? Mobile users generated 58.67% of global website traffic in 2023.

This means mobile chiropractic marketing strategies, like optimizing your website for mobile use and using mobile phones to communicate with patients, are critical to your success.

How to Optimize for Mobile Use

Optimizing doesn’t need to be complicated.

Work with your website designer or web hosting application to design a site that looks good on mobile devices and works as intended. One of the biggest things you can do is ensure your website loads quickly and is easy for mobile users to navigate.

As for what should go on your site, create easy-to-read content that mobile users can scroll through to find the links to contact your practice or schedule an appointment. (We’ll cover website updates in the next section.)

Improve Mobile Patient Communication

You can grow your business using mobile marketing strategies like texts, alerts, reminders, and feedback surveys. Ninety-seven percent of Americans own a cell phone, and 85% own a smartphone.

Use software solutions like CT Engage, a patient communication tool from ChiroTouch, to send messages and emails to patients easily through their mobile phones.

3. Update Your Website

First impressions matter; your website is often the first thing a new patient will see when seeking a new service or product.

If you haven’t updated your site in a while, now is the perfect time to make sure the rest of your chiropractic marketing strategy doesn’t fall flat. Make sure your site’s content speaks to your potential patients’ needs, show empathy for the pain they’re experiencing, and provide proof that you’ve been able to help others live their best lives through your services.

Above all, make sure it’s easy for a potential client to make an appointment with your practice by having clear call-to-actions across your site.

4. Create an Organic Social Media Presence

Social media is an effective way of connecting with new and current patients by providing educational content and developing reciprocal relationships.

If social isn’t part of your chiropractic marketing strategy, here’s how to get started.

Choose the Right Social Media Platform

Successfully developing an organic presence on social media requires taking a targeted approach.

One of the first things you have to do as a practice is decide which social media platform to use. Preferably, you’ll want to look at where your patients spend most of their time online.

Post Engaging Content

After choosing a social media platform, start posting consistent, purposeful content. Consider an initial post that announces your practice’s hours, and then follow up with educational content or create short daily engagement posts targeting patients with specific issues your practice can solve.

As you gain a following and get great patient feedback on your site, you should see an uptick in patients visiting your practice. Keep a consistent posting schedule and respond to patients who engage with your practice online to maintain and grow an organic following and boost business.

5. Implement Local SEO Strategies

Local SEO for your website is a core pillar of any chiropractic marketing strategy. This strategy lets you target a town or area in search inquiries, driving traffic and helping you bring in more clientele.

Successful local SEO marketing strategies are made up of different, smaller strategies, which can include:

Creating Google Business Profile

Submitting your business information to a local database such as Google Business Profile puts you on a map for patients to find your office when searching for chiropractors in their area. Your profile will also list your hours of operation, areas of practice, and reviews.

They can also book appointments from your page if you offer online scheduling, which is becoming appealing to more and more patients.

Remember to keep your practice’s information updated in your Google business profile to make it as easy as possible for patients to find your business and any relevant information.

Creating Blog Content

Establishing a blog on your website and updating it regularly can attract new patients for chiropractic services through organic traffic.

Strong copy that hits specific keywords is more likely to appear during a Google search, which can lead those in your area looking for answers about chiropractic issues to your site.

Ranking for Local SEO Keywords

Incorporate local SEO keywords and phrases into your blog and website content to boost your ranking in local search engine results.

Your homepage content should contain search phrases such as “chiropractor in [city name]” and keyword variations centered around terms like “chiropractor” and “chiropractic services.”

Offering Value-added Items

To increase interest and website engagement, offer a value-added item, such as a free downloadable eBook on chiropractic care for back pain. In return for the download, you obtain the viewer’s name and email address.

Their information, along with that of your current patients, becomes the basis for another valuable marketing strategy: the email list.

6. Keep Patients Engaged With an Email List

An email campaign is a simple and inexpensive way to engage and retain patients.

If you’re struggling with how to get new patients into your chiropractic office, emails allow you to send tips on joint health, video explainers, your practice’s upcoming offers, and special events that may win them over.

Once you’ve built a decent email list, sending regular updates is a great way to keep in touch with your patient base and encourage them to make appointments for adjustments.

Using Customized Templates For Time Efficiency

A patient communication tool like CT Engage features customizable email templates so you can quickly and easily send personalized birthday messages, share promotions, or provide practice updates.

You can also target one or all your patients, schedule your campaigns, and preview your emails before sending them.

7. Advertise Online with Google Ads

Google Ads is a powerful chiropractic marketing tool for increasing the number of people who find your business online.

Google Ads allows you to bid on specific keywords. These search terms appear in clickable ads at the top of the search results when someone in the area searches for those words on the Google search engine.

It’s a pay-per-click system, so you only pay when someone clicks on your ad.

Use Proximity Targeting in Your Google Ads Chiropractic Marketing Strategy

With Google Ads, you can enable radius or proximity targeting. This allows you to create and show ads to potential patients within a 5-mile radius of your practice.

Depending on your location, this could expand your patient base by tens or even hundreds of thousands of people.

Target Patients With Specific Issues

Google Ads also lets you target patients seeking treatment for specific issues instead of generic searches for chiropractors or chiropractors. When someone local to your area is looking for information on back pain, sciatica, scoliosis, or whiplash, your ads will make you easier to find.

8. Don’t Underestimate “Traditional” Marketing Strategies Like Press Releases

With most advertisers pushing newer marketing strategies, it’s important to remember the basics.

Sending regular press releases to local newspapers and posting them on social media can help you capture a larger audience pool. This combination helps build rapport with potential clients and keeps current patients up-to-date—and interested—with your practice.

For example, if you’ve received any awards or recognition or have added a new provider to your practice, let the community know. Other opportunities for promotion can include announcing a milestone, like booking your 1,000th client or celebrating X years in business.

Implement Targeted Chiropractic Marketing Strategies to Grow Your Practice

Now that you know how to get new patients in your chiropractic office, it’s time to execute. However, as a chiropractor, you may not have the time or resources to roll out these marketing strategies, at least not yet.

A fully integrated, cloud-based chiropractic EHR system like ChiroTouch provides all the tools you need to engage with your patients and expand your reach.

Book a demo today and see how ChiroTouch can help you implement an effective chiropractic marketing strategy.